The organisers and sponsors

The Mercedes-Benz STYLO AsiaFashionFestival 2017 entered its second day at KL Gateway Mall with a stylish 5-designer showcase presented by Johnson & Johnson’s Neutrogena®. Themed, “Happy Skin”, the event showcased youthful, bright and colourful designs from select up-and-coming Malaysian fashion creators like Shadow C., weihaoyong, TUHFAH and a specially designed Neutrogena® collection by emerging young designers, Hazzer Wan Lee and Kittie Yiyi.

Neutrogena® held a Happy 24/7 Instagram Contest in collaboration with STYLO International and Watsons in April whereby participants had to submit creative photos of themselves displaying their Neutrogena® Deep Clean purchase for a shot at the Grand Prize of a Kittie Yiyi Designer Outfit + Entrance Pass to Mercedes-Benz STYLO AsiaFashionFestival featuring Kittie Yiyi & Hazzer Wan Lee + A Makeover.

Fast forward to May, fifty-three winners of the Happy 24/7 contest were given VIP treatment as they arrived for the second night of MBSTYLOAFF. Three Grand Prize winners were also seen enjoying a free makeover by beauty consultants from Neutrogena® prior to the event.

Dato’ Nancy Yeoh, President & CEO of STYLO International and Chairman of MBSTYLOAFF said, “We are pleased to partner with Neutrogena® in presenting and showcasing talented young Malaysian fashion designers. STYLO has always been instrumental in providing the necessary platform and connections required to propel emerging designers onto the world stage. We are indeed happy to continue our efforts in this vein as we mark the 10th anniversary of MBSTYLOAFF.”

The fashion show began with six natural and simple looks borne from an extremely rational manufacturing process by Shadow C. whilst Kota Kinabalu native, weihaoyong presented six tailored looks. TUHFAH showcased the power of colours in six beautiful modest wear designs.

The evening culminated with the presentation of Neutrogena®’s Happy Skin 24/7 Collection which featured 15 day wear looks by Hazzer Wan Lee and Kittie Yiyi.

Hazzer’s fashion collection is inspired by the water splash -- a signature of Neutrogena® Deep Clean® range of cleansing products, and the first step to Happy Skin 24/7! Fluid lines and cascading layers come together to bring out the beauty and energy of water in hues of blue, green, orange and pink. The clever incorporation and layering techniques of different materials such as denim, organdy, PU leather, cotton silk and dyed fabrics result in a unique 3D effect that mimics the movements of water.   

Kittie’s collection is inspired by the quintessential beach girl on a holiday. Coming from a faraway beach land, she wanders into the city in her flowy, comfy loose-fitting outfits. Her happiness is infectious – and it shows in the way she dresses. Featuring flared silhouettes, ruffles, cheerful stripes and heart-shaped prints, the collection flaunts the beach girl’s confidence in her own skin with transparent details and cut-outs.  

The night drew to a close with a photo opportunity with models, designers and festival sponsors on stage.

Partners and sponsors of MBSTYLOAFF include KL Gateway Mall, Neutrogena®, Auchentoshan Whisky, Mantra Rooftop Bar & Lounge, Trinidad Tobacco, Truefitt & Hill, Robb Report, Luxury Guide, Airbus Helicopters Malaysia, Fraser Yachts, A Cut Above, Keep It Local, Nestle® Kit Kat®, The International SeaKeepers Society Asia, Fashion Revolution, VistaJet, LOGO, Makeup Miracle and BIMS International. 

Launched with Mercedes Benz in 2007 by SPB Tuanku Nur Zahirah, the Raja Permaisuri Agung and Dato' Jimmy Choo, STYLO was conceived as a fashion and lifestyle fringe event in celebration of the 10th year of F1 racing in Sepang. The first STYLO event, held in March 2008 was called theSTYLO KL Fashion Festival. 5 months later, it entered Singapore with Mercedes Benz as its principal sponsor for the launch of the first ever F1 night race in Singapore and was called STYLO  Singapore Fashion Festival.

Two years later it was renamed as the Mercedes-Benz STYLO Fashion Grand Prix.  Subsequently, STYLO spread its wings beyond Malaysia’s borders with events organised in fashion partnership with Mercedes Benz in Delhi, Mumbai, Prague and Mexico City as it celebrated the combination of speed and fashion.

Next came Jakarta and London in 2011.
In conjunction with Mercedes-Benz’ 150th anniversary celebrations in 2012, Mercedes-Benz STYLO Asia Fashion Week (AFW) was born and held its first AFW concurrently as the STYLO Fashion Grand Prix.

Malaysian External Trade Development Corporation (MATRADE) and STYLObecame partners in 2013 with the Malaysia Fashion Week. It is the country's first B2B fashion initiative; in 2015 Malaysia Fashion Week brought RM126 millions of soft exports to the country. The MFW runs concurrently with the AFW, bringing participants from over 17 countries to Malaysia every November. 

This year, the Malaysia Formula One will no longer be held in March but in October. STYLO will be showcased as a fashion show at the evening of the Mercedes Benz Petronas F1 party.

However, in maintaining the tradition of having a fashion event every March since 2008, the Mercedes Benz STYLO AsiaFashionFestival has been created in March featuring Autumn Winter and classic collections from top Asian designers for a B2C showcase. These include accessories designers such as hair, make up, bags and shoes.