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Unique Korean Make Up Brands in Malaysia

When you think of Korea, the first thing that probably comes to mind is its music. There’s no doubt that K-Pop has taken the world, particularly Asia, by storm, but did you know that Koreans are also notorious for their beauty products? And for good reason too!
Korean beauty revolves around makeup and skincare that is milder and for the most part, natural. When compared to Western beauty products, which place more emphasis on improving one’s features with highlight and contour methods, Korean beauty products are aimed at bringing out a person’s natural features and the optimisation of skin health.
Koreans are serious about their skin care. They know what they want – revolutionary, high-quality, gentle ingredients, pleasing packaging -  and they don’t want to pay a fortune for it. These wants and needs of its people eventually led to Korean beauty brands upping their game with innovation which has drawn the attention of beauty lovers the world over.
Here are some Korean makeup brands you should be trying out for yourself:

If you’re looking for bright, glowing skin when you put on make-up, Laneige just might be the brand for you! Laneige was born as a brand committed to helping women achieve clear, radiant skin like snow using ‘water science’ technology. Through 20 years of research on the interaction between water and skin, Laneige discovered that water not only plays an important role in moisturizing but is also effective in boosting the effects of brightening and anti-ageing products. This water science technology guarantees your skin will stay hydrated while emphasising your natural radiance.
One of its most popular products is the Laneige BB Cushion which is a global bestseller with one sold every 10 seconds worldwide. Check out to try out Laneige cosmetics and experience the hydrated radiance they’re all about.

Laneige BB Cushion

Etude House
Put your imagination to the test by putting together a makeup look with Etude House products. Named after Polish composer Frederic Chopin’s Etude, this cosmetic brand believes that makeup should be playful and not routine. Etude is the very first colour make-up brand in Korea to spread the makeup play culture. Their products are developed to reflect four basic concepts: high quality, affordability, lovely design and a diverse colour range.
So, what are you waiting for? Pick up one of their Play Color Eyes eyeshadow palettes or a lipstick from Etude’s Mini Two Match or Dear My Lips collection that is available on and starts experimenting on your next makeup look!

Etude House Play Color Eyes

Etude House Dear My Lips

Those of you who are socially conscious makeup enthusiasts can turn to brands like Innisfree to put together a guilt-free make up look. Innisfree is a cult favourite for their unique native ingredients from Jeju Island. Hailed as the ‘Hawaii of South Korea’, Jeju Island has a particularly unspoiled, landscape and a fertile, mineral-rich terrain which produces plant-life packed with skin-essential nutrients. The UNESCO World Heritage site produces some of the most antioxidant-rich oils and is renowned for its camellia extracts which were once a Geisha’s best-kept beauty secret.
Innisfree is all about an eco-friendly approach as it shares the benefits of nature while pursuing healthy beauty. On top of that, Innisfree make up comes in eco-friendly containers too! For a targeted skincare problem, the Jeju Volcanic Pore Clay Mask, infused with minerals released by volcanic explosions in Jeju, is a worthy investment considering Malaysia’s hot and humid climate. Head on over to to check out other products by Innisfree.

Innisfree Jeju Volcanic Pore Clay Mask

If you think makeup is a necessity and not a luxury, then you’ll fit right in with Missha. This Korean cosmetic brand prides itself on offering cosmetics and skincare as a necessity to the modern person regardless of gender. Using state-of-the-art technology, their products contain plant extracts of the best quality at the lowest prices possible. This company keeps up with modern trends and offers a huge range of products to cater to all needs, and it's no wonder it's one of Korea's biggest beauty brands.
Earlier this year the brand teamed up with LINE Friends to launch a special edition collection featuring cute characters. This collection was so popular, they’ve been flying off the shelves like hotcakes. So quit stalling! Visit now to check out this cutesy collection.

Missha LINE Collection

Banila Co
Trends come and go, but Banila Co believes in providing makeup solutions that can help you anytime, anywhere. Over time, they’ve moved away from the western ideals of beauty and instead have focused their efforts on emphasising and enhancing the natural beauty of Korean women. It’s not hard to see why this contemporary and fresh cosmetic brand has been awarded the title of Korea’s No.1 Make-up Brand.
Banila Co.'s products range from cosmetics to skincare to body products, with the cult-favourite Clean It Zero cleansing balm as it's leading bestseller. In fact, in Korea, a jar of Clean It Zero Cleansing Balm sells every 4.8 seconds. With only one brick-and-mortar store here in Malaysia, you’ll probably want to check out 11street to have your choice Banila Co. products delivered straight to your doorstep!

Banila Clean It Zero


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